The AI-powered SOI app for real estate agents. Clara organizes your sphere into a 12-Group Rotation, drafts personal texts, and sends them with one tap.
Free to download · Works with Follow Up Boss · Cancel anytime
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"After 19 years in an industry staying genuinely connected with past clients is incredibly important to me and this app helps make that easier and more intentional. … It allows me to reach out in a way that feels authentic, personal and truly ‘me’ rather than scripted and random."
"Wow. So simple. 10 years in the business and business partner is nearly 20. … Client attraction and relationship instead of chasing. 5 mins a day."
"Simple. Effectively. Every Realtor should be using this."
Clara handles the outreach. You close the deal.
Free to download · 7-day trial · Cancel anytime
Your database is sitting there.
300 people who trust you.
You're staying in touch with maybe 12 of them.
Waiting for your phone to ring.
They're walking into model homes un-repped.
You get that feeling it's been a little too long since you connected.
You send them a text to "check in" and they say nothing.
Then a month later you see the post on Facebook.
They're talking to other agents and listing their home. Because you forgot to stay consistent.
They didn't fire you. They forgot. Life gets busy, your name slips, and the next time they need an agent they default to Zillow, a friend's referral, or the agent who stayed in touch. Every one of those moments is $11,000 of GCI walking out your door.
Sources: NAR 2025 Profile of Home Buyers & Sellers · Zillow 2025 Consumer Housing Trends Report
Clara handles the work. You approve and send.
Bring in your contacts or sync with Follow Up Boss.
Clara's 12-Group Rotation organizes your entire SOI into 12 balanced groups, so everyone gets touched year-round.
Every week Clara writes personal messages for the group on deck, in your voice.
Swipe to approve. Build a Weekly Streak. Track the deals it drives.
Your whole SOI auto-sorted into 12 balanced groups. Every contact gets touched, every year.
Personal texts in your voice, based on the real relationship. Never another copy-paste.
Direct integrations baked in. Clara drives follow-up. Your CRM stays your CRM.
Gamified consistency. Track deals your sphere drives. Celebrate top referrers.
Spreadsheets, ChatGPT prompts, Zapier zaps, calendar reminders, CRM custom fields. All bundled into one SOI system.
The CRM holding your contacts and pipeline.
Full-stack CRM plus lead platform for teams.
Enterprise CRM and marketing hub for brokerages.
To draft personal messages in your voice, at scale.
To duct-tape your CRM to your texting tool to your calendar.
To import contacts, schedule touches, draft messages, and chase replies every week.
on tools plus a VA — before spreadsheets and your own time on top
Auto-sorts your entire sphere into 12 balanced groups. Every contact touched, year-round. No spreadsheet required.
Personal texts based on the real relationship. Reads like you wrote it. Never a copy-paste template again.
See exactly which touches turn into closings. Know which relationships deserve more of your time.
Clara sits beside your CRM. Open-house leads flow in automatically. No Zapier gymnastics.
Every client who sent you business, automatically tagged and nurtured. Your top referrers get the top treatment.
Gamified consistency. Clara remembers who replied, who went quiet, and what to say next.
7-day free trial · Cancel anytime in-app
One login. One system.
iPhone, iPad, and iPod touch on iOS 15.1 or later. Also runs on Mac with Apple Silicon (M1 and up) on macOS 12+. Android is coming soon to Google Play.
No. Clara is built for the one job CRMs don't do well: consistent SOI outreach. Direct integration with Follow Up Boss. Works alongside kvCORE, Sierra, Chime, and others.
Clara auto-sorts your contact list into 12 balanced groups. Each week you touch one group, so across 12 weeks you've reached every contact in your sphere, then the cycle restarts. No spreadsheets, no reminders piling up.
A few minutes per session. Swipe through the week's drafted messages, tap to approve, done. Weekly Streaks track your consistency.
Free to download. After a 7-day free trial, Clara is $49.99/month or $499/year. Cancel anytime in-app.
Yes. OpenDorz open-house leads flow directly into your Clara rotation, so new contacts start getting touched the same week you meet them.
Clara